L'Oreal Paris

I am the merchandise designer at L'Oréal Paris (USA). My projects involve the design conceptualization, coordination, and successful execution of Visual Merchandising fixtures for periodical global launches and permanent units in all retail environments. The overall goal is to ensure that a consistent look and feel is carried out at the counter and that the overall brand image continues to evolve, providing a strong brand presence in a highly competitive marketplace. My daily tasks include the design, development, and execution of tester and merchandising units related to permanent and seasonal programs for the brand. I have featured in campaigns that have been published as the merchandising design in all retail stores across the US, such as CVS, RITE AID, TARGET, WALMART, WALGREEN, ULTA, DUANE READE, and KROGERS.

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